Owner & Creative Director
Sam is an award-winning hair stylist whose creativity and innovative designs have inspired international campaigns and brands globally. Whilst Sam’s work has attracted numerous international and high profile clients, it is his roots in South London and the capital’s vibrant street culture that inspire his visions.
Sam began his hairdressing career in a royal-warranted Mayfair salon, where he trained and developed his skills in finishing techniques. In 1999, Sam joined an emerging salon group where he studied technical cutting and colouring in depth. Sam quickly proved himself to be an inspiring member of the Artistic Team and travelled the world as an Artistic Director, working on campaigns, product development and educational media for a variety of global brands, at international shows and for brand imagery design.
At just 23 years old, Sam won the prestigious Newcomer of the Year award at the British Hairdressing Awards and was honoured as a member of the 2004 Fellowship F.A.M.E team.
Since 2010, Sam has also worked as a freelance session stylist, with his editorial work featuring in publications that include ES Magazine, Elle, In Style, Indie, Wonderland, Dazed, Beat, Nylon, Hope St, DIY, Vision China, Vogue Ukraine, Emirates Woman, ELLE Vietnam, HUF, Sid, Fault, Rough, Notion, Vice, Glassbook and Id-Online.
Sam’s clients have included: Make Up For Ever, Google, Samsung, Max Factor, L’Oreal, Goldwell, Atlantic Records, Tom Ford, PPQ, Pam Hogg, Yohji Yamamoto, Issey Miyake, Qasimi Homme, Belle Sauvage, Kristian Aadnevik, Kansai Yamamoto and Horace. He has also styled a growing celebrity list that includes: Dua Lipa, Erin O’Conner, Gwendoline Christie, Alice Dellal, Jessie J, Daisy Lowe, Emma Willis, Jaimie Alexander, Charli XCX, Rizzle Kicks, Jaimie Winstone, Laura Whitmore and Caroline Flack, to name a few.
Sam works closely with KMS & Goldwell, international haircare brands. As a consultant for the brands, Sam is an editorial, creative and educational influencer working with and shaping the future of these forward thinking brands.
“Hairdressing is my vocation and I love working in the salon environment. I feel so honoured to have such wonderful and supportive clients. I am very honest and open, approaching everything I do with love and passion. I promise I will always give you my best when I’m cutting, colouring or styling your hair. I am driven by my love of hair, fashion and people, my enthusiasm and inspirations are forever evolving and I see the beauty in everyone.”