Amelia

Amelia

Art Director – Colour & Cut

From the moment a client walks through the door, Amelia intuitively appreciates their desires, needs, and personality, tailoring her approach to fit each individual perfectly. “Making a client feel completely at ease is imperative during the initial consultation,” Amelia explains. “You need to build trust and honesty because only then will a client believe in your advice.”

A natural-born communicator, Amelia Evans is passionate about sharing her knowledge and guiding future generations of hairdressers. As the Artistic Director and Head of Education for HARE & BONE, she oversees the development of training programs and the creation of colour concepts for the brand’s creative collections. A master of precision cutting and a multi-disciplinary hairdresser, Amelia embodies the HARE & BONE ethos.

A former F.A.M.E Team Member and recipient of the Creative HEAD IT List Visionary award, Amelia is regularly sought after by the press for her expert opinions on the latest trends, techniques, and developments in the hair industry. She has assisted at Fashion Week for iconic shows like Versace and Tommy Hilfiger and educates globally. In 2024, she was recognised in the Colour Genius Awards for Creative Colour Genius, Mindful Colour Genius, and Afro Colour Genius.

Amelia passionately ensures that every client receives the same dedication and attention. She connects with her clients, aiming to create cuts and colours that exceed expectations, ensuring every client leaves the salon feeling uniquely cared for.

Personal Statement

“I’m passionate about people, ensuring my clients always enjoy the whole experience of visiting the salon. It’s not just about the hair, it’s about the client feeling looked after. Working in partnership with them to truly understand what they are looking for and how they wish to feel, it’s then that we can get down to finding the right cut, colour and products to match. Along with a good injection of fun, good conversation and plenty of refreshments, it’s the perfect recipe for a happy client.”