Harecore Happiness

13 Oct 2023

As fashion week wrapped up, the HARE & BONE Art Team were invited to Chicago to present 10 looks at a global hair conference. Sam, Jamie and Amelia created the hair that was then showcased to over 25,000 people. Taking inspiration from the European club scene, the team produced a catwalk show during the three-day international hairdressing event, before flying back to celebrate our Esher salon’s fifth birthday.

“The team and I had an incredible experience delivering our latest collection ‘Hardcore Happiness’ in Chicago. The concept of the show was inspired by the underground rave scene of the 90s and currently spreading across Europe. We looked to Berlin for inspiration and incorporated a slight goth tone to the collection. We opened the catwalk show with a feeling of oppression and conforming, staged to look like models queueing outside Berghain. The colours we used on the hair were deep and oily but then we pulled the wigs off on stage to showcase strong, textured 00s-inspired cuts The show was all about self-expression, and the colour work was inspired by lights and lasers of a club, representing that sense of release you feel when lost in music.”

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